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Google Google-Ads-Video Exam Syllabus Topics:
Topic
Details
Topic 1
- Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Topic 2
- Get to Know Consideration Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats designed for consideration campaigns. It explains how specific formats can drive interest and interaction with products or services.
Topic 3
- Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Topic 4
- Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Topic 5
- Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Topic 6
- Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Topic 7
- How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Topic 8
- Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Topic 9
- Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Topic 10
- Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Topic 11
- Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.
Topic 12
- Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Topic 13
- Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Topic 14
- Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Topic 15
- Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
Topic 16
- Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Topic 17
- Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
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Google Ads Video Professional Assessment Exam Sample Questions (Q29-Q34):
NEW QUESTION # 29
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?
- A. Engage with website visitors by adding the Life Events audience type.
- B. Remove audience restrictions with run of network targeting.
- C. Re-engage with existing customers by adding Custom Audiences.
- D. Add Demographics Audiences to re-engage with existing customers.
Answer: B
Explanation:
B: Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.
Run of network targeting broadens reach, allowing the campaign to find more potential converters.
The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.
NEW QUESTION # 30
You want to get recommendations for features, settings, and solutions for your Google Video campaign. How can you get the information you need when setting up a campaign?
- A. By linking Google Ads to your YouTube channel.
- B. By setting up a budget for the new campaign.
- C. By uploading at least one video to YouTube.
- D. By selecting a campaign goal.
Answer: D
Explanation:
D: By selecting a campaign goal.
Choosing a campaign goal informs Google Ads about your marketing objectives.
This allows Google Ads to provide relevant recommendations for features, settings, and solutions.
The other options are necessary steps, but selecting a goal is the primary driver for recommendations.
NEW QUESTION # 31
Your main marketing objective is to grow consideration with a Google Video campaign, and you only want to pay when a user watches your full video ad. What bidding solution should you use?
- A. You should use cost-per-action bidding
- B. You should use cost-per-view bidding
- C. You should use Maximize Conversions bidding
- D. You should use cost-per-click bidding
Answer: B
Explanation:
B: You should use cost-per-view bidding.
Cost-per-view (CPV) bidding allows you to pay only when a user watches your video ad for a certain duration (e.g., 30 seconds) or interacts with it.
This is ideal for consideration campaigns where engagement is key.
The other bidding strategies are not designed for paying only for video views.
NEW QUESTION # 32
A winery is preparing a Video action campaign intended to attract customers to their website for their holiday sale. Which of the following creative best practices should they implement to encourage consumer interaction?
- A. Have a clear call-to-action such as "Learn more."
- B. Add location extensions to focus on selected geographic locations.
- C. Link your Google Ads account to your Google Merchant Center account.
- D. Reach a broad audience with Dynamic video ads.
Answer: A
Explanation:
C: Have a clear call-to-action such as "Learn more."A clear call-to-action (CTA) directly prompts viewers to take the desired action, such as visiting the website.
This is essential for driving conversions in a Video action campaign.
While other options might be useful in certain scenarios, a clear CTA is a fundamental best practice.
NEW QUESTION # 33
If you want to run a Video action campaign that reaches customers who already searched for specific keywords on Google Search, which audience solution should you use?
- A. Custom Audiences
- B. Customer Match
- C. In-Market Audiences
- D. Demographics and Detailed Demographics
Answer: A
Explanation:
A: Custom Audiences:
Custom Audiences allow you to target users based on their past search activity on Google.
This is perfect for reaching customers who have already shown interest in specific keywords.
In-Market audiences target broad purchase intent, not specific search terms.
NEW QUESTION # 34
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